Custom-Coded Shopify Development
A Shopify store coded to convert — not a template.
Most D2C stores run on slow, app-bloated page-builders that quietly leak revenue. We build bespoke Liquid themes and headless Hydrogen storefronts that load in under 2 seconds and are tuned — from PDP to checkout — to sell.
< 2s
Mobile load target (LCP)
3x+
Meta ROAS after rebuilds
100%
Code & store you own
₹59,999
Custom builds start from
The problem
Your page-builder store is losing money you can't see.
- ✕Mobile pages take 4–6s to load — ad clicks bounce before the product even renders.
- ✕A stack of paid apps injects render-blocking JavaScript and eats your margin every month.
- ✕The theme ships thousands of lines of dead code for features you never use.
- ✕COD & RTO leakage quietly drains profit, with no prepaid nudge or OTP confirmation.
- ✕The PDP and checkout — where buying actually happens — were never tuned to convert.
What we build
Clean code that loads fast and sells.
Bespoke Liquid Themes
A pixel-perfect, hand-coded theme built to your brand — only the code the store needs, nothing it doesn’t.
Speed Engineering
Sub-2s LCP on real 4G phones. Lazy-loaded media, modern image formats, killed carousel bloat, one preloaded font.
Apps Replaced with Code
Size charts, trust badges, upsells, sticky add-to-cart — rebuilt in Liquid + metafields. One-time cost, zero monthly tax.
PDP & Checkout CRO
Above-the-fold clarity, real photo reviews near the buy button, sticky cart, and Shop Pay one-tap checkout.
Headless (Hydrogen)
React storefronts on the Storefront API for total design freedom — when you’re at the scale that earns it.
COD / RTO Engineering
Prepaid discounts, OTP confirmation, and high-RTO pincode handling to shift orders to prepaid and cut returns.
Page-builder vs custom-coded
The honest trade-off.
How we work
From audit to launch, in clear steps.
Audit
We benchmark your store’s speed, theme, apps, and conversion leaks — and hand you the top fixes in writing.
Design & Build
A custom Liquid (or headless Hydrogen) build to your brand, with weekly demos — no year-long roadmaps.
Customize
Checkout, apps, and metafield-driven content wired in — replacing paid apps with clean, native code.
Optimize & Launch
A speed pass, CRO testing on the PDP and cart, launch, and a post-launch support window.
Proof
Real D2C brands, real numbers.
D2C E-commerce · Paid Ads
Ayurvedic Body Pain Relief Oil
- ✓ROAS 2.5+ (target was 2x)
- ✓CPA reduced by ~35%
- ✓CTR improved to ~1.9%
D2C Lifestyle · Brand Growth
Semi-Permanent Tattoos (Inkhub-Style)
- ✓CTR increased to ~1.7%
- ✓Conversion rate up via trust retargeting
- ✓Stable CPA during ad spend scaling
What founders say
“Our Shopify store was slow and our RTO returns were bleeding us dry. They moved us to a speed-first theme and tightened the COD flow. Mobile now loads under 2 seconds and our Meta ROAS went from 1.4x to over 3x — that number changed our whole month.”
Priya Agrawal
Founder, Anvi Ethnics (Shopify Store) · Ranchi, Jharkhand
“We were acquiring customers but never seeing them come back. They added subscriptions on Shopify and set up the WhatsApp and email retention flows. Repeat purchases have nearly doubled, and for the first time acquisition is actually profitable for us.”
Saurabh Modi
Co-Founder, PureGlow Skincare (Shopify Store) · Dhanbad, Jharkhand
Pricing
Custom Shopify builds from ₹59,999
One-time — you own the theme and code. Final scope is confirmed on a free strategy call. No monthly app taxes, no yearly lock-ins. Prefer a ready-made package? See our E-Commerce Launch Bundles from ₹19,999.
FAQ
Common questions
Should I rebuild, or fix my current Shopify store?+
It depends on the store. If you’re validating an idea, we’ll fix the biggest leaks — strip app bloat and tune the PDP — on your existing theme. Once you’re spending real money on ads, a custom build usually pays for itself many times over in recovered conversions.
What does a custom-coded Shopify store cost?+
Custom builds start from ₹59,999 as a one-time project — you fully own the theme and code. Final scope (headless, custom apps, migrations) is confirmed on a free strategy call. See the full pricing page for details.
Do I need to go headless (Hydrogen)?+
Usually not. For most Indian D2C brands, a lean custom Liquid theme hits ~90% of the speed benefit at a fraction of the cost. Headless is a scale decision — we’ll tell you honestly when milliseconds start mapping to meaningful revenue.
How long does a build take?+
A custom Liquid theme typically ships in a few weeks with weekly demos, depending on the number of templates and custom features. We scope the exact timeline on the audit call.
Will I own the store, theme, and data?+
Always. We build inside your Shopify account. The theme, code, apps, and customer data stay entirely yours if we ever part ways.
Can you also run ads and retention for the store?+
Yes. We run full-funnel Meta & Google Ads, WhatsApp + email retention, and CRO as separate services — so the store we build and the traffic we send it are tuned to the same numbers.
Free Shopify speed & CRO audit
We'll benchmark your store and send a written fix-list.
15 minutes · No pitch · You keep the fixes even if you don't hire us.
